EA Adds Social Game Studio For Hardcore Players With KlickNation Acquisition

Electronic Arts has bought social game developer KlickNation, and is turning it into a studio within BioWare, its role-playing developer division. The move is a relatively inexpensive way for EA to build up Facebook versions of its hits like Mass Effect and titles for hardcore gamers using its extensive IP line. The acquisition cost it $35 million, a source tells Inside Social Games. KlickNation was one of the earlier companies to specialize in social RPGs. These types of games haven't gotten the big usage numbers that simulations like FarmVille have, but their users tend to spend heavily on virtual goods.�The developer's traffic never got too big, however, and all of its titles have been in decline for months. Today it has nearly 400,000 monthly active users and 50,000 daily active users, according to AppData, falling from one-time highs of 1.3 million and 150,000 respectively. It's top titles today are Age of Champions and Superhero City.

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